Columns
The Laundry Doctor
There’s New Business Right Under Your’s Feet
Originally posted - Jul 25, 2012 If you're considering adding some commercial work to your store's self-service business or if you're already servicing some commercial accounts, one of the most often-overlooked niches of the commercial segment are walk off floor mats...
For Rent
Originally posted - Mar 16, 2012 One aspect of the commercial laundry business with which many self-service laundry owners have had great success - and a segment of the drop-off laundry category that all operators should at least consider - is linen rental. Basically,...
The Laundry Doctor’s Inbox
Originally posted -Feb 01, 2013 Since I opened my coin laundry, and especially since I started writing for PlanetLaundry, I notice that the Laundry Doctor receives quite of bit of e-mail – from laundry owners and laundry "doers" alike – asking my advice on everything...
Wash With Wally
Wash with Wally: Tackling Oil and Grease, Cleaning Cuffs and Collars, More…
We have a customer who needs to clean very oily, greasy clothes from oil field workers. What detergent or other chemicals are needed to do this job properly? There’s are a couple of key factors to removing oil and grease from garments, especially if those stains...
Wash with Wally: Cleaning a Wedding Gown, Offering Ironing Services, and More…
I own a laundromat in a small town without a drycleaner, and one of my customers recently brought in a white wedding gown for me to clean. It is made from a synthetic material, which I believe is polyester. How can I clean it? Before you do anything, be absolutely...
Wash with Wally: Preventing Dryer Fires, 3 Keys to a Successful Location, More…
I own a laundry located in a small strip center. I'm having a problem with the landlord, concerning vibration that my large washers create when they go into their spin cycles. My floor is made of flexicore concrete, and the floor and walls shake until the spin cycle...
The Business Mind
Fine-Tune Your Message
Five Psychological Insights That Can Help You Dramatically Improve Your Advertising and Marketing "Before you can have a share of market, you must have a share of mind" – Leo Burnett, advertising pioneer Warning: This article will encourage you to want to "disturb the...
When You Look at Your Business, What Do You See?
Maximize Profits by Changing the Way You Personally View Your Self-Service Laundry Operation As the story goes, two young salmon were swimming along one day when they were passed by a much older and far wiser fish coming from the opposite direction. The older fish...
‘Wow!’ Your Customers
16 Ways to Improve Your Laundry Business – And, More Importantly, Your Customers' Perceptions of It When was the last time a customer actually blurted out "Wow!" when he or she walked into your laundry for the very first time? My guess is that this probably doesn't...
Viewpoint
Sharpen Your Business Focus in 2015
January 2015 It's my pleasure to be able to serve as your chairman of the Coin Laundry Association's Board of Directors for 2015. I've spent the last 10 years on the board and have had the opportunity to meet many successful people in our great industry – store...
The More People …. The More Dirty Clothes
"Demography is destiny." - William H. Frey, author of "Diversity Explosion: How New Racial Demographics are Re-making America" In the midst of the New Year's Eve hoopla, I came across a tweet in my Twitter timeline from the U.S. Census Bureau. The message exalted the...
A Time to Reflect A Time to Move Forward
Originally posted - Dec issue/2012 As I write this column in late October, it seems to be more of a time of positive activity than a time of reflection. I just recently returned from the Coin Laundry Association's Excellence in Laundry Conference in Palm Springs. And,...
Digital Marketing
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