Columns
The Laundry Doctor
Tiering Up
Originally posted - Aug 02, 2013 Over the last decade, every major manufacturer has introduced the ability to offer multiple pricing levels on their washers. For the most part, this technological development has been driven by the demand of self-service laundry owners...
Control Your Own Destiny
Originally posted - Oct 08, 2013 In last month's column, I wrote about the five biggest mistakes you can make when running your drop-off laundry business. One of the pitfalls I warned against was letting your employees work for themselves – essentially allowing your...
Uniformity
Originally posted - Oct 06, 2014 Many laundry owners looking to add commercial work to their service menu often fail to consider a fairly simple and yet quite lucrative type of account – company uniforms. Yes, it's true that the large commercial cleaners have been...
Wash With Wally
Wash with Wally: Cleaning a Wedding Gown, Offering Ironing Services, and More…
I own a laundromat in a small town without a drycleaner, and one of my customers recently brought in a white wedding gown for me to clean. It is made from a synthetic material, which I believe is polyester. How can I clean it? Before you do anything, be absolutely...
Wash with Wally: Preventing Dryer Fires, 3 Keys to a Successful Location, More…
I own a laundry located in a small strip center. I'm having a problem with the landlord, concerning vibration that my large washers create when they go into their spin cycles. My floor is made of flexicore concrete, and the floor and walls shake until the spin cycle...
Wash with Wally: Fighting Oil Stains, Operating a Delivery Service and More…
On occasion, I will receive drop-off laundry that has one or two pieces with oil stains. Is there anything available at the local supermarket or hardware store that I can use to remove these stains? If so, what is it, and how do you use it? There are a few products...
The Business Mind
Fine-Tune Your Message
Five Psychological Insights That Can Help You Dramatically Improve Your Advertising and Marketing "Before you can have a share of market, you must have a share of mind" – Leo Burnett, advertising pioneer Warning: This article will encourage you to want to "disturb the...
When You Look at Your Business, What Do You See?
Maximize Profits by Changing the Way You Personally View Your Self-Service Laundry Operation As the story goes, two young salmon were swimming along one day when they were passed by a much older and far wiser fish coming from the opposite direction. The older fish...
‘Wow!’ Your Customers
16 Ways to Improve Your Laundry Business – And, More Importantly, Your Customers' Perceptions of It When was the last time a customer actually blurted out "Wow!" when he or she walked into your laundry for the very first time? My guess is that this probably doesn't...
Viewpoint
Vital Signs
Neglect Your Store's Signage at Your Own Risk Because a laundromat is a self-service business, there is the tendency among some owners to have a "build-it-and-they-will-wash" attitude toward their stores. In other words, the focus is primarily on the equipment offered...
A New Beginning
Originally posted - Jan 27, 2014 After years of unclogging other people's pipes as a licensed master plumber, Florida's Willy Gibson turned his attention to a completely different type of pipe, as the co-owner - along with his wife Margie - of a Pensacola-based smoke...
Digital Marketing
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