Columns

The Laundry Doctor

Tiering Up

Originally posted - Aug 02, 2013 Over the last decade, every major manufacturer has introduced the ability to offer multiple pricing levels on their washers. For the most part, this technological development has been driven by the demand of self-service laundry owners...

Control Your Own Destiny

Originally posted - Oct 08, 2013 In last month's column, I wrote about the five biggest mistakes you can make when running your drop-off laundry business. One of the pitfalls I warned against was letting your employees work for themselves – essentially allowing your...

Uniformity

Originally posted - Oct 06, 2014 Many laundry owners looking to add commercial work to their service menu often fail to consider a fairly simple and yet quite lucrative type of account – company uniforms. Yes, it's true that the large commercial cleaners have been...

Wash With Wally

The Business Mind

What If…?

Four Common Questions That Keep First-Time Laundry Owners Up at Night First-time laundry owners are an interesting group. Based on my 30 years of experience as a distributor working with many of them, the typical rookie operator is overflowing with nervous enthusiasm...

The 7 Qualities of a Profitable Marketer

Boost Your Laundry Business by Developing These Critical Skills Marketing is every laundry owner's link to the outside world. It's how you persuasively encourage people to repeatedly purchase your products and services. Conceptually, it's just that simple. However, it...

More Thoughts Off the Top of My Head

Observations on Life and the Laundry Business - The Sequel Just over a year ago, I wrote a column in this space, which was entitled, "Thoughts Off the Top of My Head."And it was so well-received that I felt a sequel was in order. As I noted in the original article,...

Viewpoint

A New Beginning

Originally posted - Jan 27, 2014 After years of unclogging other people's pipes as a licensed master plumber, Florida's Willy Gibson turned his attention to a completely different type of pipe, as the co-owner - along with his wife Margie - of a Pensacola-based smoke...

Digital Marketing

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