Columns

The Laundry Doctor

Top Targets

Originally posted - Jun 20, 2012 Drive around your marketplace. Most likely, there's a hair salon on seemingly every corner. And hair salons can become great commercial clients. Many salons work with large commercial laundries, due to the great number of dirty towels...

The Doctor’s Diagnoses

Originally posted - Dec 27, 2013 I recently conducted a webinar for the Coin Laundry Association, dealing with commercial stain removal. After my presentation, I received a number of great questions from the attendees, so I thought I would share of few of them here...

Tiering Up

Originally posted - Aug 02, 2013 Over the last decade, every major manufacturer has introduced the ability to offer multiple pricing levels on their washers. For the most part, this technological development has been driven by the demand of self-service laundry owners...

Wash With Wally

The Business Mind

What If…?

Four Common Questions That Keep First-Time Laundry Owners Up at Night First-time laundry owners are an interesting group. Based on my 30 years of experience as a distributor working with many of them, the typical rookie operator is overflowing with nervous enthusiasm...

The 7 Qualities of a Profitable Marketer

Boost Your Laundry Business by Developing These Critical Skills Marketing is every laundry owner's link to the outside world. It's how you persuasively encourage people to repeatedly purchase your products and services. Conceptually, it's just that simple. However, it...

More Thoughts Off the Top of My Head

Observations on Life and the Laundry Business - The Sequel Just over a year ago, I wrote a column in this space, which was entitled, "Thoughts Off the Top of My Head."And it was so well-received that I felt a sequel was in order. As I noted in the original article,...

Viewpoint

A New Beginning

Originally posted - Jan 27, 2014 After years of unclogging other people's pipes as a licensed master plumber, Florida's Willy Gibson turned his attention to a completely different type of pipe, as the co-owner - along with his wife Margie - of a Pensacola-based smoke...

Digital Marketing

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