Columns

The Laundry Doctor

The ‘Inn’ Crowd

Originally posted - Nov 16, 2012 One of the most profitable and high-volume commercial accounts a self-service laundry owner can acquire is a small hotel. Typically, such accounts are 20- to 45-room hotels that may or may not have their own laundry facilities – and...

Plan Your Work… Work Your Plan

Originally posted - Jul 18, 2014 When I first got into the laundry business, I was skeptical as to whether or not I needed to write a business plan. However, it was something the SBA required (or at least strongly encouraged), so I went through the process of creating...

Going to the Mat

Going to the Mat

Originally posted -May 29, 2013 Clearly, not everybody wants - or needs - to go to a self-service laundry. However, there are some items that almost everyone needs to get cleaned once in a while that would best be handled by a professionally equipped laundry. One such...

Wash With Wally

The Business Mind

Fine-Tune Your Message

Five Psychological Insights That Can Help You Dramatically Improve Your Advertising and Marketing "Before you can have a share of market, you must have a share of mind" – Leo Burnett, advertising pioneer Warning: This article will encourage you to want to "disturb the...

‘Wow!’ Your Customers

16 Ways to Improve Your Laundry Business – And, More Importantly, Your Customers' Perceptions of It When was the last time a customer actually blurted out "Wow!" when he or she walked into your laundry for the very first time? My guess is that this probably doesn't...

Viewpoint

Vital Signs

Neglect Your Store's Signage at Your Own Risk Because a laundromat is a self-service business, there is the tendency among some owners to have a "build-it-and-they-will-wash" attitude toward their stores. In other words, the focus is primarily on the equipment offered...

A New Beginning

Originally posted - Jan 27, 2014 After years of unclogging other people's pipes as a licensed master plumber, Florida's Willy Gibson turned his attention to a completely different type of pipe, as the co-owner - along with his wife Margie - of a Pensacola-based smoke...

Digital Marketing

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