Columns

The Laundry Doctor

The Down and Dirty

Originally posted - May 25, 2012 We're going to discuss oil and grease – and the tough, nasty stains they leave on our customers' garments. More importantly, we're going to talk about how to grow your drop-off laundry business by effectively tackling those seemingly...

Stains Are Not Created Equal

Originally posted - Apr 04, 2014 When it comes to drop-off laundry, there are different levels of wash-dry-fold service. And it's up to each individual owner to define what that level of service should be for his or her particular store. For instance, I recently spoke...

Fire and Water Restoration

Originally posted - Sep 12, 2012 I get calls from laundry owners all across the country about how to handle garments that either have been through fires or damaged by flooding. And, personally, I've done a good deal of work with a number of fire and water restoration...

Wash With Wally

The Business Mind

What If…?

Four Common Questions That Keep First-Time Laundry Owners Up at Night First-time laundry owners are an interesting group. Based on my 30 years of experience as a distributor working with many of them, the typical rookie operator is overflowing with nervous enthusiasm...

The 7 Qualities of a Profitable Marketer

Boost Your Laundry Business by Developing These Critical Skills Marketing is every laundry owner's link to the outside world. It's how you persuasively encourage people to repeatedly purchase your products and services. Conceptually, it's just that simple. However, it...

More Thoughts Off the Top of My Head

Observations on Life and the Laundry Business - The Sequel Just over a year ago, I wrote a column in this space, which was entitled, "Thoughts Off the Top of My Head."And it was so well-received that I felt a sequel was in order. As I noted in the original article,...

Viewpoint

A New Beginning

Originally posted - Jan 27, 2014 After years of unclogging other people's pipes as a licensed master plumber, Florida's Willy Gibson turned his attention to a completely different type of pipe, as the co-owner - along with his wife Margie - of a Pensacola-based smoke...

Digital Marketing

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