Columns
The Laundry Doctor
Maximizing Your Wash Dry Fold Labor
How to Build Key Efficiencies into Your Full-Service Laundry Business In last month’s column, I wrote about the keys to partnering with your local drycleaner, which will be one of the educational topics discussed at Clean 2017 in Las Vegas. This month, I’d like to...
A Profitable Partnership
Teaming Up with Your Local Drycleaner May Be the Ideal Way to Grow Your Laundry Business. Find Out How at Clean 2017! The Clean Show is just around the corner. And the 2017 event – which will be held June 5-8 at the Las Vegas Convention Center – marks the first time...
Dirty Laundry Never Takes a Vacation
Summer Camps May Provide the Perfect Opportunity to Grow Your Laundry Business’ Wash-Dry-Fold Revenue Summer is just around the corner – which means that, for many kids, so is summer camp. And, while going to camp has been a rite of passage for so many...
Wash With Wally
Wash with Wally: Cleaning Yoga Blankets
I have been approached by a potential commercial client about cleaning yoga blankets. They are heavy wool blankets about the size of a twin bed sheet. This client doesn’t want to dryclean the blankets. What’s the best way to wash them? And how would I dry these items...
Wash with Wally: Installing Automatic Doors
I’m in the process of building a new laundromat from the ground up. The question I have is about the front and side doors to my facility. I’ve already decided that I will put in automatic doors. However, do you think I should install sliding or swinging doors? In your...
Wash with Wally: Removing Permanent Marker Stains
How can I best remove black, permanent marker stains from a pair of heavy-duty, brown duck fabric coveralls? Any leads you can give me would be greatly appreciated. Admittedly, some black marker stains can be very difficult to remove, especially if the spots have been...
The Business Mind
The Psychology of Risk
Mastering the Uncertainties of Laundromat Ownership “Ninety-five percent of thought, emotion and learning occur in the unconscious mind without our awareness.” – Dr. Gerald Zautman, Professor Emeritus, Harvard University It’s a well-accepted fact that all business...
Stay on Target
Knowing Your Audience is the Key to a Strong Advertising Message It’s a fact that many laundromat owners love to advertise. And it’s equally true that several of these operators, unfortunately, do so incorrectly – thus, spending large sums of money for very little...
The Formula for Powerful Advertising
Don’t Overlook the Impact of Human Psychology on the Success of Your Promotional Campaigns I’m a firm believer that advertising is simply applied psychology using print, television, radio or any other media platform the advertiser so chooses. Given that, it stands to...
Viewpoint
Partners in Laundry
To say the least, business partnerships of any kind are always going to be challenging. In fact, the majority of partnerships I've ever seen have failed, rather than succeeded. What's the problem? I believe the issue is that a business partnership is much like a...
A New Beginning
When my husband and I bought our first laundromat in June of 2016, I had been employed by Corporate America for more than 30 years. However, I was laid off just 21 days after that laundromat purchase.I had begun my professional career in 1983 as a designer for Bell...
Define Your Business
Of all the factors impacting the success of a laundromat, site selection is right up there with having sufficient capital to launch and operate a new business. Both affect a business' chances of succeeding to a larger degree than almost any other factors.With that...
Digital Marketing
Thriving in an Urban Setting
Simple, Effective Tactics for Building Business in Today’s Growing Metro Areas The data is clear. Pew Research recently shared that more people than ever are moving to urban areas and the diversity of our nation’s cities is increasing dramatically. For business...
Go Beyond Basic Website Maintenance
Three Tips to Help ‘Future-Proof’ Your Business’ Site One of the biggest draws of the vended laundry industry is that it’s “future-proof.” In other words, unless there’s some type of apocalypse that none of us see coming, people are going to need to do their laundry....
Staying Connected
The Best Way to Keep Up with Today’s Fast-Paced Online World The internet is different today than it was yesterday. And it will change again tomorrow. Just go check out your Facebook feed – or inbox! You’ve likely got a completely different look, and that’s just on...