Columns
The Laundry Doctor
Maximizing Your Wash Dry Fold Labor
How to Build Key Efficiencies into Your Full-Service Laundry Business In last month’s column, I wrote about the keys to partnering with your local drycleaner, which will be one of the educational topics discussed at Clean 2017 in Las Vegas. This month, I’d like to...
A Profitable Partnership
Teaming Up with Your Local Drycleaner May Be the Ideal Way to Grow Your Laundry Business. Find Out How at Clean 2017! The Clean Show is just around the corner. And the 2017 event – which will be held June 5-8 at the Las Vegas Convention Center – marks the first time...
Dirty Laundry Never Takes a Vacation
Summer Camps May Provide the Perfect Opportunity to Grow Your Laundry Business’ Wash-Dry-Fold Revenue Summer is just around the corner – which means that, for many kids, so is summer camp. And, while going to camp has been a rite of passage for so many...
Wash With Wally
Wash with Wally: Cleaning in Cold Water
I’m considering switching to a cold-water detergent for my wash-dry-fold business in order to save some money on my natural gas bill. Does this make sense? I don’t want to sacrifice the quality of the wash I offer my full-service customers. No, that does not make...
Wash with Wally: Cleaning Yoga Blankets
I have been approached by a potential commercial client about cleaning yoga blankets. They are heavy wool blankets about the size of a twin bed sheet. This client doesn’t want to dryclean the blankets. What’s the best way to wash them? And how would I dry these items...
Wash with Wally: Installing Automatic Doors
I’m in the process of building a new laundromat from the ground up. The question I have is about the front and side doors to my facility. I’ve already decided that I will put in automatic doors. However, do you think I should install sliding or swinging doors? In your...
The Business Mind
Keep Your Customers Coming Back for More…
…Or Why You Should Eat Pizza with a Knife and Fork I recently popped open a very good bottle of Cabernet Sauvignon, and poured myself a glass. That first sip was amazing. The flavor was beyond overwhelming. Unfortunately, a few minutes and a few sips later, I hardly...
The Psychology of Risk
Mastering the Uncertainties of Laundromat Ownership “Ninety-five percent of thought, emotion and learning occur in the unconscious mind without our awareness.” – Dr. Gerald Zautman, Professor Emeritus, Harvard University It’s a well-accepted fact that all business...
Stay on Target
Knowing Your Audience is the Key to a Strong Advertising Message It’s a fact that many laundromat owners love to advertise. And it’s equally true that several of these operators, unfortunately, do so incorrectly – thus, spending large sums of money for very little...
Viewpoint
Building Strong Connections
More meetings in more places for more people. This is the goal of the reinvented affiliate program and the new meeting concept that the Coin Laundry Association is excited to launch. In the May 2018 issue of PlanetLaundry, CLA President and CEO Brian Wallace wrote the...
Partners in Laundry
To say the least, business partnerships of any kind are always going to be challenging. In fact, the majority of partnerships I've ever seen have failed, rather than succeeded. What's the problem? I believe the issue is that a business partnership is much like a...
A New Beginning
When my husband and I bought our first laundromat in June of 2016, I had been employed by Corporate America for more than 30 years. However, I was laid off just 21 days after that laundromat purchase.I had begun my professional career in 1983 as a designer for Bell...
Digital Marketing
Marketing During Times of Crisis
Some Promotional Do’s, Don’ts and Considerations as We All Try to Navigate the COVID-19 Crisis It’s easy to get downhearted about the state of the world in the middle of COVID-19’s madness. With social distancing measures, self-quarantines in place and a heightened...
Traditional vs. Digital
What Marketing Methods are Right for Your Laundromat in 2020 and Beyond? Digital marketing is the future, right? As someone on the frontlines of digital marketing for the laundry industry, I certainly believe that to be true – but that doesn’t mean you should change...
Deconstructing the ‘App’
Three Types of Apps Any Business Can Use – Even Yours When you hear the word “app,” you probably think about something on your phone that has a pretty specific use. Something like the Facebook app or your bank app. They’re useful and handy – but, ultimately,...