Columns

The Laundry Doctor

Finding Your Comforter Zone

The Finer Points of Washing, Drying and Processing Comforters For the next few months, my store will be inundated with customers bringing us their comforters to wash. Comforter cleaning has grown to become a sizable segment of my operation, and it can be a hugely...

Into the Mix

To Co-Mingle Wash-Dry-Fold Loads or Not? With Today's Larger Equipment, That Question Very Likely is Moot The key to a successful wash-dry-fold service is doing a better job than your customers can do for themselves. And, in past columns, we've discussed various ways...

Coupon Clippers Just Don’t Cut It

Coupon Discount Offers Are the Wrong Way to Try to Build Your Wash-Dry-Fold Business I don't know how many times I've been bombarded by salespeople representing Groupon or some other online coupon service, trying to cut into my wash-dry-fold revenue. In fact, I've...

Wash With Wally

The Business Mind

Let’s Get Creative

Let’s Get Creative

Strengthen Every Aspect of Your Laundry Business by Building Your Creativity “You can’t use up creativity. The more you use, the more you have." – Maya Angelou, American poet Where would we be without creativity? The answer very likely is some version of “nowhere."...

Head ‘Em off at the Pass

Head ‘Em off at the Pass

Use Preemptive Marketing to Outshine Even Your Toughest Competition Are you are sitting down? I hope so, because what I am about to relay to you may be the single most amazingly powerful marketing technique anyone could ever use. Yet… I have never seen it done in the...

Viewpoint

Reimagining Our Future Potential

Welcome to 2017! I’m honored to be serving as your Chairman of the Board for what I envision will be a historic year for the Coin Laundry Association. For the first time, we are embarking on a comprehensive process to reimagine the future potential of our trade...

Thoughts on 2016 and Beyond

As 2016 comes to an end, I’d like to extend my thanks to everyone involved with the Coin Laundry Association for the hard work they do every day and the contributions they’ve made – and continue to make – to strengthen and improve our industry....

An Excellent Opportunity

Five years ago, the Coin Laundry Association launched its Excellence in Laundry Conference. This year marked the third biennial event, and plans are already in place for the 2018 event. Given that, I want to share a few of my own takeaways from this year's Excellence...

Digital Marketing

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