Columns

The Laundry Doctor

Control Your Own Destiny

Originally posted - Oct 08, 2013 In last month's column, I wrote about the five biggest mistakes you can make when running your drop-off laundry business. One of the pitfalls I warned against was letting your employees work for themselves – essentially allowing your...

Uniformity

Originally posted - Oct 06, 2014 Many laundry owners looking to add commercial work to their service menu often fail to consider a fairly simple and yet quite lucrative type of account – company uniforms. Yes, it's true that the large commercial cleaners have been...

On the Road Again

Originally posted - Nov 24, 2014 At a presentation on commercial accounts that I conducted for the Southern California Coin Laundry Association, one of the most popular questions from the audience was about pickup and delivery vehicles. When should you by a van? What...

Wash With Wally

The Business Mind

Going Off-Script

How to Raise Your Laundry Business Above and Beyond the CompetitionYou might assume – understandably so – that most customers select a specific laundry based essentially upon location, vend prices and hours of operation. But that just isn't so.Let me explain...

Down to a Science

Five Research Findings That Can Jumpstart Your Marketing Strategy As small-business owners, you most likely write your own advertising. And, if you have no formal training or experience in copywriting, I'm willing to wager that you use what is referred to as a...

Viewpoint

Mid-Year Report Card

I hope the first half of 2015 has been successful for you and your businesses. Recent surveys and economic indicators are all showing positive results, and it looks to stay that way for some time to come. In addition, the Coin Laundry Association accomplished some...

Avoiding Surprises

Running a small business is far from an exact science. And operating a self-service laundry – with all of the market-by-market idiosyncrasies this entails – at times can be even less of a sure thing. With PlanetLaundry's cover story in May focusing on industry myths...

Clean 2015: Basic Training – Coin Laundry Style

In addition to veteran laundry owners looking to stay one step ahead with regard to the latest trends and technology, the Clean Show has always served as a starting point for potential investors doing their due diligence. However, as the economy improves and with a...

Digital Marketing

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