Columns

The Laundry Doctor

A New ‘Spin’ on a Familiar Brand

Tide Tests the Waters of Chicago’s Wash-Dry-Fold Market A few months ago, Proctor & Gamble decided to expand its Tide brand to include a retail, wash-dry-fold model. Using the successful Tide Dry Cleaners franchises as an example of what to expect from this...

Maximizing Your Wash-Dry-Fold Labor

How to Build Key Efficiencies into Your Full-Service Laundry BusinessIn last month's column, I wrote about the keys to partnering with your local drycleaner, which will be one of the educational topics discussed at Clean 2017 in Las Vegas.This month, I'd like to touch...

Wash With Wally

The Business Mind

Unchained!

Remove the Unrealistic Limits on Your Business and Professional Goals"Everything you want is just outside of your comfort zone.” – Robert Allen, American authorNearly all of the hundreds of laundry owners I have consulted with over the years have expressed to me the...

Back by Popular Demand

Retention Marketing Methods Will Help Keep Your Current Customers Returning Again and Again"Do what you do so well that they will want to see it again” – Walt DisneyHaving authored numerous articles on the technicalities of – and necessity for – attracting new...

The Mind of the Customer

7 Not-So-Obvious Insights into Customer Psychology Sure to Help You Grow Your Business I’ve come to the conclusion that the greatest threat to a self-service laundry’s growth – and perhaps even its survival – in our modern, high-tech and significantly...