Columns

The Laundry Doctor

Planning for a New Normal

Planning for a New Normal

Key Considerations for Laundry Owners in the Post-COVID-19 World These days, I find myself spending a good chunk of my time thinking about my laundry business – not necessarily about what to do with my PPP stimulus money or how to run my operation in the middle of...

Wash With Wally

The Business Mind

Above the Crowd

Above the Crowd

Thoughts, Tips and Strategies to Help Differentiate Your Laundry Business from the Competition So… you’ve established the “Next Big Thing” in laundromats. You‘re ready to take on all comers and make your millions. You’re amped up. You’re psyched. You’re stoked. You’re...

Choose Your Words Carefully

Choose Your Words Carefully

Here’s What to Consider When Creating Your Laundromat’s Next Promotional Campaign One of the most tried-and-true adages in advertising is that what people hear is more important than what you actually say. After all, humans, by and large, are interpretive organisms....

‘Tell Your Friends and Family!’

‘Tell Your Friends and Family!’

Here’s How to Transform Your Laundry Business – One Customer Referral at a Time “If you provide a great customer experience to current patrons, they will tell others about it.” – Jeff Bezos, founder of Amazon As every entrepreneur knows (or should know) that there are...

Viewpoint

Embracing Change

Embracing Change

I began my career in the commercial laundry industry in 1980 as a regional sales manager for one of the major equipment manufacturers. Since then, I’ve held various sales and management positions, owned a finance company focused on the laundromat industry, served as a...

Don’t Stop Now!

Don’t Stop Now!

Congratulations! Your laundromat survived 2020 and the first half of 2021 – a time during which an incredible number of brick-and-mortar retail businesses in the U.S. failed and simply disappeared. For all owners, the past year and a half has been historically...

Who’s Minding the Store?

Who’s Minding the Store?

Businesses all across the United States are desperate for workers these days. The numbers don’t lie. In late April, the Labor Department reported a record 9.3 million job openings. “The worker shortage is real – and it’s getting worse by the day,” commented Chamber of...

Digital Marketing

Work Smarter, Not Harder

Work Smarter, Not Harder

Unlock a New Level of Efficiency for Your Laundry Business with ChatGPT I recently was speaking with a seasoned laundromat operator who had reached a point in her business where she was having difficulty finding qualified applicants to offer wash-dry-fold services....