Columns

The Laundry Doctor

On Camera

On Camera

Surveillance Technology Continues to Improve – And It Provides Laundry Owners With More Benefits Than You May Think A recent PlanetLaundry cover story discussed the ins and outs of laundromat security, with a good portion of that article highlighting the importance of...

W-D-F 2.0

W-D-F 2.0

What Does the Future Hold for the Wash-Dry-Fold Business? As I’ve been saying in this column for several years, the wash-dry-fold business continues to grow, morph and evolve into something new seemingly each time we look in a different direction. The future of...

Getting Into Your ‘Comforter’ Zone

Getting Into Your ‘Comforter’ Zone

Build Your Business by Becoming the Comforter-Cleaning Specialist in Your Marketplace In today’s world of drycleaners and commercial laundries all trying to carve out their own special niche by adding extra services, such as residential wash-dry-fold laundry and...

Wash With Wally

The Business Mind

The Art of Primal Persuasion

The Art of Primal Persuasion

Here’s How to Influence Customer Buying Behavior through the Principles of Neuroscience It’s a most unfortunate fact that literally billions of dollars are wasted on advertisements across all industries – including the vended laundry business – that simply fall short...

Master Your Message

Master Your Message

Proven Principles to Help You Craft More Impactful Advertising Advertising has one purpose and one purpose only – to affect someone’s behavior. You want consumers to try something different. More specifically, you want them to switch from their current laundromat to...

Be a Smooth Operator

Be a Smooth Operator

Grow Your Laundry Business by Eliminating Points of Friction Leonardo da Vinci was born in Tuscany, Italy, in 1452. Although he had no formal education, he dabbled in painting (Mona Lisa and The Last Supper, to name a few), sculpting, architecture, engineering,...

Viewpoint

United We Stand

We are all in uncharted territory these days. No doubt, the news regarding the spread of coronavirus (COVID-19) changes by the day, the hour… and sometimes the minute. As unsettling as this situation may sometimes seem, be assured that the Coin Laundry Association is...

A Decade of Transformation

“Call me crazy, but I like to see other people happy and succeeding. Life is a journey, not a competition.” I read that quote years ago on a billboard somewhere, and it just resonated with me. So, when I became a CLA Board member, I knew my purpose was to help others...

[Video] The New CLA

[Video] The New CLA

“Change is inevitable; growth is optional.” – John C. Maxwell Happy New Year! As we enter a new year and a new decade, the Coin Laundry Association is looking forward to celebrating its 60th anniversary in 2020. Video Of course, we’re understandably proud of this long...

Digital Marketing

Staying Connected

Staying Connected

The Best Way to Keep Up with Today’s Fast-Paced Online World The internet is different today than it was yesterday. And it will change again tomorrow. Just go check out your Facebook feed – or inbox! You’ve likely got a completely different look, and that’s just on...

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