Columns

The Laundry Doctor

Changing the Game

Changing the Game

Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...

Know Your Place in the Internet Space

Don’t Overlook Online Marketing When Promoting Your Wash-Dry-Fold Business As someone who studied marketing in college and who has always assumed a solid grasp on the art and science of the topic, I now feel myself moving further and further away from truly...

Here’s to Your Health

Tips and Tactics to Help Keep Your Wash-Dry-Fold Employees Fit, Pain-Free and ProductiveYour employees are the lifeblood of your wash-dry-fold service. And, as that operation grows, you'll likely be thinking more and more about where to find the next great laundry...

Wash With Wally

The Business Mind

Broadcasting Your Business

Broadcasting Your Business

How to Use Radio and Television to Promote Your Vended Laundry I’ve always been extremely interested in radio and television. As a child, I used to collect mail order catalogs for two-way radios and look through them constantly. I’d also listen to my transistor radio...

The Art of Self-Discipline

The Art of Self-Discipline

Master These Five Key Aspects of Your Entrepreneurial Life As once noted by a brilliant psychiatrist, “life is difficult – but once we realize it is so and accept that fact – it becomes much easier because we don’t expect otherwise.” What’s more, our most common,...

Making Your Advertising Stand Out

Making Your Advertising Stand Out

Being Intuitive, Innovative and Truthful Will Help Your Ads Cut Through All of Today’s Promotional Clutter The amount of advertising that bombards us these days is astronomical. All of us are constantly deluged with promotional messages – on our computers, on our...

Viewpoint

Working Together for a Stronger Industry

As my chairmanship on the Coin Laundry Association Board of Directors comes to a close, I want to reflect on both my personal growth and evolution… as well as that of the CLA. The CLA, which works to grow and better the vended laundry industry, is ever-changing to...

A New Laundromat in the Neighborhood?

Not that long ago, I had a competitor build a store right across the street from me. Literally, I could stand at the front door of my laundromat and throw a rock through his window. (Just for the record, I didn’t.) Fortunately, it takes a while to build a store from...

Good for the Community, Good for Business

Good for the Community, Good for Business

For two days this past March, the somewhat esoteric worlds of early-childhood education and library science intersected with the pragmatic, bottom-line business of laundromat ownership. Strange bedfellows, indeed. It’s a partnership that, at first glance, maybe...

Digital Marketing

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