The Laundry Doctor

Kaizen: Get Better at Getting Better

Improve Productivity by Embracing This Japanese PhilosophyYears ago, my good friend and fellow store owner Paul Pettefer and I began work on an employee manual. We wanted to create the best possible set of processes and procedures for our businesses and staff...

Pound Foolish

Here Are a Couple of Unique Pricing Models to Consider That May Help You Present and Market Your Wash-Dry-Fold Business I'm always looking for different ways to market and develop a wash-dry-fold service. So, this month, I'd like to discuss a couple of ideas that are...

Touching Moments

Cut Costs by Limiting the Number of Times Employees Handle Each Wash-Dry-Fold Order Do you mind if we get a little touchy-feely this month? Over the last six months or so, I've had numerous conversations with some of my colleagues from all across the country as to...

Wash With Wally

The Business Mind

Truth or Consequences

Truth or Consequences

Being Less Than Honest in Your Advertising Will Damage Your Reputation and Cost You Customers “The most powerful element in advertising is the truth." – Bill Bernbach, advertising pioneer The fundamental truism about promoting your self-service laundry is that...

Positioned for Success

Positioned for Success

How to Strategically Locate Your Business Directly into the Minds of Potential Customers I would guess that more than a few small-business owners are not familiar with the marketing term “positioning.” It is a close relative (but not an identical twin) of traditional...

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