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The Laundry Doctor

Planning for a New Normal

Planning for a New Normal

Key Considerations for Laundry Owners in the Post-COVID-19 World These days, I find myself spending a good chunk of my time thinking about my laundry business – not necessarily about what to do with my PPP stimulus money or how to run my operation in the middle of...

Wash With Wally

Wash with Wally: Preventing Dryer Fires

Wash with Wally: Preventing Dryer Fires

I own three self-service laundries, and I’ve been plagued with dryer fires. I have the ductwork cleaned every three years. What can I do to prevent these fires? What am I missing? One of the problems I notice in a lot of laundries is that the ductwork has been...

The Business Mind

The Psychology of Risk

The Psychology of Risk

Mastering the Uncertainties of Laundromat Ownership “Ninety-five percent of thought, emotion and learning occur in the unconscious mind without our awareness.” – Dr. Gerald Zautman, Professor Emeritus, Harvard University It’s a well-accepted fact that all business...

Stay on Target

Stay on Target

Knowing Your Audience is the Key to a Strong Advertising Message It’s a fact that many laundromat owners love to advertise. And it’s equally true that several of these operators, unfortunately, do so incorrectly – thus, spending large sums of money for very little...

Viewpoint

Giving Thanks for 2020

Giving Thanks for 2020

“…enjoy every sandwich.” – Warren Zevon, songwriter/musician When Zevon uttered these quirky words of gratitude, it wasn’t in a clever lyric from one of his dozens of great songs. Rather, it came in response to a question posed by his friend David Letterman during...

Tempus Fugit!

Tempus Fugit!

Time certainly does fly. It’s hard to believe that the Coin Laundry Association first launched its monthly magazine 30 years ago! At the time, I had the privilege of being the CLA’s Chairman of the Board. And, as I recall, it was a much different environment in those...

You’ve Never Been More Essential

You’ve Never Been More Essential

“Once you learn to read, you will be forever free.” – Frederick Douglass You’ve likely had a few pressing issues on your mind these last several months. Namely, the health and well-being of your family, employees and customers – not to mention, quite possibly, that of...

Digital Marketing

Building a New Relationship with Consumers

Customer Service in Today's Turbulent, Information-Driven World Let’s talk about where businesses are in the world right now. 2020 has been quite a year. And we’re only six months in, which makes everything that’s already happened seem just that much more dramatic....

Traditional vs. Digital

Traditional vs. Digital

What Marketing Methods are Right for Your Laundromat in 2020 and Beyond? Digital marketing is the future, right? As someone on the frontlines of digital marketing for the laundry industry, I certainly believe that to be true – but that doesn’t mean you should change...

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