Columns
The Laundry Doctor
Touching Moments
Cut Costs by Limiting the Number of Times Employees Handle Each Wash-Dry-Fold Order Do you mind if we get a little touchy-feely this month? Over the last six months or so, I've had numerous conversations with some of my colleagues from all across the country as to...
Clean 2017 Targets Full-Service Laundry Model
Laundry Apps and Organizational Tools for Processed Wash-Dry-Fold Orders on Display in Las VegasThis year's Clean Show was a huge hit on so many different levels – not the least of which being the new products and technologies now available to the wash-dry-fold...
A New ‘Spin’ on a Familiar Brand
Tide Tests the Waters of Chicago’s Wash-Dry-Fold Market A few months ago, Proctor & Gamble decided to expand its Tide brand to include a retail, wash-dry-fold model. Using the successful Tide Dry Cleaners franchises as an example of what to expect from this new...
Wash With Wally
Wash with Wally: Cleaning White Dress Shirts
I recently washed and dried a load of white dress shirts. When these shirts came out of the washer, they were bright white. However, after drying them, they had all turned yellow. I’ve never had this problem before. What can I do to prevent this from reoccurring? And...
Wash with Wally: Selecting the Perfect Laundry Site
I’m interested in building a new laundromat. I have two locations, but I feel that I have time to handle a third store as well. My first two laundries were built by the previous owners, so I’m not very familiar with the due diligence process of knowing how to properly...
Wash with Wally: Battling Bleach Stains
A few of my drop-off laundry customers have complained about small bleach spots on their clothes. However, we don’t use bleach on their clothes, nor do we place the garments where bleach could be splashed on them. The only thing I can think of is that maybe the bleach...
The Business Mind
Build a Site That Sells
The Keys to Designing an Emotionally Powerful – And, Ultimately, Successful – Website for Your Laundromat Many laundromat owners love to advertise. And several of these operators use their websites for that intended purpose. However, in my estimation, most of these...
The Psychology of Loyalty
How to Develop an Impactful Customer Loyalty Program for Your Laundry Business Consumer loyalty is mighty fickle these days. In fact, it’s been estimated that 77 percent of current brands could simply disappear and no one would really care. This likely applies to...
What, Me Worry?
You’ll Never Eliminate Anxiety from Your Business Life, But Here’s How to Control It “Stop worrying about what can go wrong, and get excited about what can go right.” I’m confident you’ll agree that owning a business such as (but not limited to) a laundromat can be,...
Viewpoint
Good for the Community, Good for Business
For two days this past March, the somewhat esoteric worlds of early-childhood education and library science intersected with the pragmatic, bottom-line business of laundromat ownership. Strange bedfellows, indeed. It’s a partnership that, at first glance, maybe...
Big in Japan
I’m very fortunate that my career with the Coin Laundry Association has enabled me to travel internationally to the trade shows that serve our industry worldwide. Each of these opportunities yield great returns, as I learn more about the business and build...
Open for Business
For the grand opening of its Canadian flagship location, Lululemon – the popular yoga-inspired athletic apparel company – offered free merchandise to the first 30 people to run naked through its new retail outlet. As you can imagine, the media was all over this...
Digital Marketing
Reaching Out to Today’s ‘Omni-Shopper’
How to Unify Your Business’ Online and Offline Experiences We’ve been living in an “omni-channel world” for a while now. What does that mean? It means your customers aren’t just looking you up online or finding your ad and making a decision. They’re looking everywhere...
Marketing Fads to Reconsider
When It Comes to Promoting Your Laundromat, Jumping on the Latest Marketing Bandwagon is Not a Great Idea Remember fidget spinners? It seems like 2017 was decades ago, but it’s only been a few years since the spinning fad took the world by storm – then disappeared to...
Looking Forward by Looking Back
Why Marketing Your Laundry Business is Only Going to Get Better The world has changed quite a bit over the last three decades. Heck, it has changed a lot just in 2020 alone. But let’s not go into that here. If you were to take a time machine back to 1990, you wouldn’t...