Columns
The Laundry Doctor
Growing Your Business by Serving Your Community
Seniors and Other Niche Market Segments May Be Perfect Opportunities to Build Your Wash-Dry-Fold Clientele In many ways, doing wash-dry-fold laundry for seniors in your community can almost be considered a public service commitment. At my store, I have about half a...
Minimizing Payroll, Maximizing Productivity
With Labor Costs on the Rise, Getting the Most Out of Your Staff is Critical to the Success of Your Wash-Dry-Fold and Commercial Laundry Business As a small-business owner, you’re very likely aware that there’s a movement in cities and states across the...
The Magic Number
When Processing Natural Fibers, It's Critical That Temperatures Remain Below 80 Degrees Temperature is a key component within the overall cleaning process. And one of the most important temperature thresholds with regard to cleaning is 80 degrees. What's so important...
Wash With Wally
Wash with Wally: Removing Permanent Marker Stains
How can I best remove black, permanent marker stains from a pair of heavy-duty, brown duck fabric coveralls? Any leads you can give me would be greatly appreciated. Admittedly, some black marker stains can be very difficult to remove, especially if the spots have been...
Wash with Wally: Increasing Labor Costs
I own three vended laundries, and I’m quite concerned about the $15 per hour minimum wage that’s being talked about more and more these days. I have three or four employees at each of my locations, and I’m paying those attendants $10 per hour. I don’t know how I would...
Wash with Wally: Installing an ATM
I just got into the laundromat business, and I’m considering installing an ATM in my store. My question is whether I’m better off buying a machine outright and installing it myself, or having an outside vendor own and install the ATM, with some type of commission...
The Business Mind
The Psychology of Risk
Mastering the Uncertainties of Laundromat Ownership “Ninety-five percent of thought, emotion and learning occur in the unconscious mind without our awareness.” – Dr. Gerald Zautman, Professor Emeritus, Harvard University It’s a well-accepted fact that all business...
Stay on Target
Knowing Your Audience is the Key to a Strong Advertising Message It’s a fact that many laundromat owners love to advertise. And it’s equally true that several of these operators, unfortunately, do so incorrectly – thus, spending large sums of money for very little...
The Formula for Powerful Advertising
Don’t Overlook the Impact of Human Psychology on the Success of Your Promotional Campaigns I’m a firm believer that advertising is simply applied psychology using print, television, radio or any other media platform the advertiser so chooses. Given that, it stands to...
Viewpoint
Define Your Business
Of all the factors impacting the success of a laundromat, site selection is right up there with having sufficient capital to launch and operate a new business. Both affect a business' chances of succeeding to a larger degree than almost any other factors.With that...
By the Numbers
Five Keys to Measuring Your B2B Marketing StrategyOur world is run by numbers.We don't always see them though. In fact, we rarely ever see them, but they're there.They run our business. Power our homes.Our professional lives are inundated with finding a way to make...
The Art of Building a Brand
Here Are the Keys to Establishing and Growing Your Laundry Business' Brand IdentityWhat is a brand and why is it critical to the success of a business? What factors must be considered when establishing a brand and brand identity? How is your brand communicated?...
Digital Marketing
Deconstructing the ‘App’
Three Types of Apps Any Business Can Use – Even Yours When you hear the word “app,” you probably think about something on your phone that has a pretty specific use. Something like the Facebook app or your bank app. They’re useful and handy – but, ultimately,...
Thriving in an Urban Setting
Simple, Effective Tactics for Building Business in Today’s Growing Metro Areas The data is clear. Pew Research recently shared that more people than ever are moving to urban areas and the diversity of our nation’s cities is increasing dramatically. For business...
Go Beyond Basic Website Maintenance
Three Tips to Help ‘Future-Proof’ Your Business’ Site One of the biggest draws of the vended laundry industry is that it’s “future-proof.” In other words, unless there’s some type of apocalypse that none of us see coming, people are going to need to do their laundry....