Columns

The Laundry Doctor

Ozone Examined…

Ozone Examined…

A Look at What Ozone Can Do for Your Laundry Business Since the COVID-19 outbreak, laundromat owners now more than ever have focused on creating safe, clean environments for their customers. As a result, ozone as a laundry additive has been gaining a lot of industry...

A Change of Heart

A Change of Heart

The Laundry Doctor Reconsiders His Perspective on the Profitability of the Wash-Dry-Fold Business For 20 years, I’ve warned laundromat owners against letting their wash-dry-fold operations interfere with and encroach upon the self-service end of their businesses....

Wash With Wally

The Business Mind

Persistence Pays Off

Persistence Pays Off

When Owning a Laundromat, the Secret to Success is a Constancy of Purpose Famed American writer and lecturer Dale Carnegie firmly believed that “flaming enthusiasm, backed by horse sense and persistence, is the quality that most frequently makes for success.” And I...

Every Word Matters

Every Word Matters

The Absolutely Essential Rules for Writing Effective Advertising and Marketing Content In the competitive landscape of advertising and marketing, the power of words can make or break your laundry business’ promotional efforts. Crafting compelling advertising copy...

Know Your Customers

Know Your Customers

Here’s How to Keep Your Laundry Business Growing Steadily by Systematically Tracking Your Client Metrics “Revolve your world around your customers, and more customers will revolve around you.” – Anonymous It’s widely accepted that today’s consumers are inundated with...

Viewpoint

What’s Your Secret Sauce?

What’s Your Secret Sauce?

In researching and writing the July cover story on the use of ozone in laundromats, one main theme kept popping up among everyone I spoke with – differentiation. Of course, some laundromat owners have been incorporating ozone into their operations for years. And,...

Anticipating the Renewal of Clean 2022

Anticipating the Renewal of Clean 2022

“The waiting is the hardest part.” – Tom Petty, from “The Waiting” Although many of us initially assumed this classic rock staple from Tom Petty was yet another song about pining for the return to that special someone, Petty himself actually described it as an...

Not Your Father’s Laundromat Buildout

Not Your Father’s Laundromat Buildout

When it comes to building a new laundromat these days, it’s a whole different ballgame that it was 35, 25 or even 15 years ago. I can remember when all I needed was a clean, hand-drawn, to-scale plan with an architect’s stamp – and I could get a building permit within...

Digital Marketing

How to Market Your Amenities

How to Market Your Amenities

Make Your Laundromat a Place People Love I recently renovated my house and faced a big challenge –furnishing it. I had the basics in mind but wanted everything to come together just right. So, I called a few furniture stores I liked, and one of them said something...

Rethink Laundry Marketing

Rethink Laundry Marketing

Six Creative Strategies to Help Boost Your Business Without Breaking the Bank I love it when the brands I regularly interact with surprise me with deals on products from other businesses. It’s like a hidden treasure chest of options I never thought I’d explore. Just...

Get Ahead of the Game

Get Ahead of the Game

Start Your Holiday Marketing Campaigns Early I remember the feeling vividly: the first day of school after a long summer break. The excitement of new school supplies, seeing friends again, and the anticipation of a fresh start. But there was always that moment when I...