Columns

The Laundry Doctor

Know Your Place in the Internet Space

Don't Overlook Online Marketing When Promoting Your Wash-Dry-Fold BusinessAs someone who studied marketing in college and who has always assumed a solid grasp on the art and science of the topic, I now feel myself moving further and further away from truly...

Here’s to Your Health

Tips and Tactics to Help Keep Your Wash-Dry-Fold Employees Fit, Pain-Free and ProductiveYour employees are the lifeblood of your wash-dry-fold service. And, as that operation grows, you'll likely be thinking more and more about where to find the next great laundry...

What’s Your Number?

[Knowing How Much Finished Laundry Your Staff Can Produce is Vital to the Health of Your Wash-Dry-Fold BusinessSeveral months ago in this column, I discussed the Japanese principle of Kaizen, which is a philosophy that embraces constant and continual improvement in...

Wash With Wally

The Business Mind

Truth or Consequences

Truth or Consequences

Being Less Than Honest in Your Advertising Will Damage Your Reputation and Cost You Customers “The most powerful element in advertising is the truth.” – Bill Bernbach, advertising pioneer The fundamental truism about promoting your self-service laundry is that...

Truth or Consequences

Being Less Than Honest in Your Advertising Will Damage Your Reputation and Cost You Customers"The most powerful element in advertising is the truth.” – Bill Bernbach, advertising pioneer The fundamental truism about promoting your self-service laundry is that you...

Positioned for Success

How to Strategically Locate Your Business Directly into the Minds of Potential CustomersI would guess that more than a few small-business owners are not familiar with the marketing term "positioning.” It is a close relative (but not an identical twin) of traditional...