Columns

The Laundry Doctor

W-D-F 2.0

W-D-F 2.0

What Does the Future Hold for the Wash-Dry-Fold Business? As I’ve been saying in this column for several years, the wash-dry-fold business continues to grow, morph and evolve into something new seemingly each time we look in a different direction. The future of...

Getting Into Your ‘Comforter’ Zone

Getting Into Your ‘Comforter’ Zone

Build Your Business by Becoming the Comforter-Cleaning Specialist in Your Marketplace In today’s world of drycleaners and commercial laundries all trying to carve out their own special niche by adding extra services, such as residential wash-dry-fold laundry and...

Changing the Game

Changing the Game

Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...

Wash With Wally

The Business Mind

The Art of Self-Discipline

The Art of Self-Discipline

Master These Five Key Aspects of Your Entrepreneurial Life As once noted by a brilliant psychiatrist, “life is difficult – but once we realize it is so and accept that fact – it becomes much easier because we don’t expect otherwise.” What’s more, our most common,...

Making Your Advertising Stand Out

Making Your Advertising Stand Out

Being Intuitive, Innovative and Truthful Will Help Your Ads Cut Through All of Today’s Promotional Clutter The amount of advertising that bombards us these days is astronomical. All of us are constantly deluged with promotional messages – on our computers, on our...

Going Beyond ‘Average’

Going Beyond ‘Average’

Here’s How to Separate Your Laundry Business from the Other Stores in Your Marketplace Of all the endeavors that people participate in, very few of their performances can realistically be described as “iconic.” That’s true in sports, business, professions, and tens of...

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