Columns
The Laundry Doctor
Know Your Place in the Internet Space
Don't Overlook Online Marketing When Promoting Your Wash-Dry-Fold BusinessAs someone who studied marketing in college and who has always assumed a solid grasp on the art and science of the topic, I now feel myself moving further and further away from truly...
Here’s to Your Health
Tips and Tactics to Help Keep Your Wash-Dry-Fold Employees Fit, Pain-Free and ProductiveYour employees are the lifeblood of your wash-dry-fold service. And, as that operation grows, you'll likely be thinking more and more about where to find the next great laundry...
What’s Your Number?
[Knowing How Much Finished Laundry Your Staff Can Produce is Vital to the Health of Your Wash-Dry-Fold BusinessSeveral months ago in this column, I discussed the Japanese principle of Kaizen, which is a philosophy that embraces constant and continual improvement in...
Wash With Wally
Wash With Wally: Keeping Your Drain Line Clear
Is there a chemical and/or preventive maintenance procedure that will keep our main drain line clean? Occasionally, we experience a backup of water, which seems to be due to a buildup of a black greasy residue within the line. Would you recommend a periodic flush of...
Wash with Wally: Six Key Elements of a Profitable Laundry
I’m in the process of building a self-service laundry. I have never been in this type of business before, so I’d like to know what laundry customers want, what attracts them and what keeps them coming back. In my opinion, there are six main elements that your new...
Wash with Wally: Removing Paint Odors, Tackling Mystery Stains and More…
I have a commercial account with a paintball company. However, I’m having trouble removing the odor of the oil-based paint from the towels. Do you have any suggestions? Most of the paintballs used today are not oil-based. Some manufacturers use vegetable oil, but...
The Business Mind
Truth or Consequences
Being Less Than Honest in Your Advertising Will Damage Your Reputation and Cost You Customers “The most powerful element in advertising is the truth.” – Bill Bernbach, advertising pioneer The fundamental truism about promoting your self-service laundry is that...
Truth or Consequences
Being Less Than Honest in Your Advertising Will Damage Your Reputation and Cost You Customers"The most powerful element in advertising is the truth.” – Bill Bernbach, advertising pioneer The fundamental truism about promoting your self-service laundry is that you...
Positioned for Success
How to Strategically Locate Your Business Directly into the Minds of Potential CustomersI would guess that more than a few small-business owners are not familiar with the marketing term "positioning.” It is a close relative (but not an identical twin) of traditional...