Columns
The Laundry Doctor
W-D-F 2.0
What Does the Future Hold for the Wash-Dry-Fold Business? As I’ve been saying in this column for several years, the wash-dry-fold business continues to grow, morph and evolve into something new seemingly each time we look in a different direction. The future of...
Getting Into Your ‘Comforter’ Zone
Build Your Business by Becoming the Comforter-Cleaning Specialist in Your Marketplace In today’s world of drycleaners and commercial laundries all trying to carve out their own special niche by adding extra services, such as residential wash-dry-fold laundry and...
Changing the Game
Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
Wash With Wally
Wash with Wally: Conserving Water, Adjusting Business Hours and More….
My water and sewer costs are going through the roof. In addition to purchasing new, more energy-efficient equipment, what are some other actions I can take to better conserve water? One of the biggest water wasters in a self-service laundry can be a malfunctioning...
Wash with Wally: Removing Sunscreen Stains
I recently had a wash-dry-fold customer bring in several shirts with a distinct rosy stain around the necklines and down the fronts. We’ve determined that the stains were caused by sunscreen. All efforts to remove the stains have failed. Do you have a suggestion for...
Wash with Wally: Tackling Dirty Football Uniforms
I own a self-service laundry, and one of my clients is our local high school. We wash the football team’s uniforms during the season. We’re located in “red dirt country,” which presents its own challenges when it comes to getting those uniforms clean. However, last...
The Business Mind
The Art of Self-Discipline
Master These Five Key Aspects of Your Entrepreneurial Life As once noted by a brilliant psychiatrist, “life is difficult – but once we realize it is so and accept that fact – it becomes much easier because we don’t expect otherwise.” What’s more, our most common,...
Making Your Advertising Stand Out
Being Intuitive, Innovative and Truthful Will Help Your Ads Cut Through All of Today’s Promotional Clutter The amount of advertising that bombards us these days is astronomical. All of us are constantly deluged with promotional messages – on our computers, on our...
Going Beyond ‘Average’
Here’s How to Separate Your Laundry Business from the Other Stores in Your Marketplace Of all the endeavors that people participate in, very few of their performances can realistically be described as “iconic.” That’s true in sports, business, professions, and tens of...