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The Laundry Doctor
Getting Into Your ‘Comforter’ Zone
Build Your Business by Becoming the Comforter-Cleaning Specialist in Your Marketplace In today’s world of drycleaners and commercial laundries all trying to carve out their own special niche by adding extra services, such as residential wash-dry-fold laundry and...
Changing the Game
Today’s Technology Can Reach Out to Potential Wash-Dry-Fold Customers Even Before They Realize They Have a Need for Your Laundry Services Last month, I used this space to discuss digital marketing and the need to develop an online presence in order to grow a...
Know Your Place in the Internet Space
Don’t Overlook Online Marketing When Promoting Your Wash-Dry-Fold Business As someone who studied marketing in college and who has always assumed a solid grasp on the art and science of the topic, I now feel myself moving further and further away from truly...
Wash With Wally
Wash With Wally: Chorine Bleach and Wash-Dry-Fold
I have a successful wash-dry-fold business at my three laundries. I let my attendants do the washing their own way; as long as the customers are happy with the results, I don’t interfere. However, I have question regarding the use of chlorine bleach. None of my staff...
Wash With Wally: Vend Pricing, Flooring Options, and More…
I want to increase the vend prices on my washing machines. What is the best method for making these changes? The best way to increase your washer prices is to raise the pricing on one size of washer at a time. For example, increase the cost of your 50-pound machines...
Wash With Wally: Assessing the Value of Your Laundry Business
I have been in the vended laundry business for more than 30 years, and I’m now ready to retire. My question is how to establish a fair selling price. I own the building and the business. How do I value each? The first step is to get a bank appraisal on your property....
The Business Mind
Head ‘Em off at the Pass
Use Preemptive Marketing to Outshine Even Your Toughest Competition Are you are sitting down? I hope so, because what I am about to relay to you may be the single most amazingly powerful marketing technique anyone could ever use. Yet… I have never seen it done in the...
Better Living Through Science
Four Research Findings Sure to Benefit You and Your Laundry Business With an advanced degree in clinical psychology and being a member of the American Psychological Association, I am a regular reader of a number of technical journals in the field. Not surprisingly,...
Truth or Consequences
Being Less Than Honest in Your Advertising Will Damage Your Reputation and Cost You Customers “The most powerful element in advertising is the truth." – Bill Bernbach, advertising pioneer The fundamental truism about promoting your self-service laundry is that...