Columns
The Laundry Doctor
Spend Your Marketing Dollars Wisely
What Are You Getting in Return for Your Wash-Dry-Fold Promotional Budget? Business owners love to discuss and ruminate on what it costs to acquire a new customer. In the drycleaning world, the generally accepted figure is approximately $50 per customer. In the laundry...
Ozone Examined…
A Look at What Ozone Can Do for Your Laundry Business Since the COVID-19 outbreak, laundromat owners now more than ever have focused on creating safe, clean environments for their customers. As a result, ozone as a laundry additive has been gaining a lot of industry...
A Change of Heart
The Laundry Doctor Reconsiders His Perspective on the Profitability of the Wash-Dry-Fold Business For 20 years, I’ve warned laundromat owners against letting their wash-dry-fold operations interfere with and encroach upon the self-service end of their businesses....
Wash With Wally
Wash with Wally: Removing Tough Smoke Odors
I have a wash-dry-fold customer who is a heavy smoker. In the summer, it seems that the clothes he brings in are at their worst; even the plastic hamper he brings them in reeks of cigarette smoke. I have tried an odor-reducing fabric softener from my laundry supplier,...
Wash with Wally: How to Safely Clean Bar Towels
We have accounts with several large restaurants to wash their bar mops, towels, and rags. I’ve heard of rags and towels – even clean ones – spontaneously combusting. Is there a specific process to help guard against this, as well as a recommended timeline in which to...
Wash with Wally: The Keys to Cleaning Cloth Restaurant Napkins
I have potential commercial account that would require us to launder cloth napkins for an Italian restaurant. The napkins are red and most certainly will have oil and other food stains. The client wants these napkins laid out flat for delivery. What are the best...
The Business Mind
Every Word Matters
The Absolutely Essential Rules for Writing Effective Advertising and Marketing Content In the competitive landscape of advertising and marketing, the power of words can make or break your laundry business’ promotional efforts. Crafting compelling advertising copy...
Know Your Customers
Here’s How to Keep Your Laundry Business Growing Steadily by Systematically Tracking Your Client Metrics “Revolve your world around your customers, and more customers will revolve around you.” – Anonymous It’s widely accepted that today’s consumers are inundated with...
Vive La Différence
How to Use Diversity Marketing to Boost Sales and Grow Your Laundry Business For a long time, marketing efforts for companies big and small had one major common denominator. Essentially, they all targeted an older, white audience. Years ago, this strategy may have...
Viewpoint
What’s Your Secret Sauce?
In researching and writing the July cover story on the use of ozone in laundromats, one main theme kept popping up among everyone I spoke with – differentiation. Of course, some laundromat owners have been incorporating ozone into their operations for years. And,...
Anticipating the Renewal of Clean 2022
“The waiting is the hardest part.” – Tom Petty, from “The Waiting” Although many of us initially assumed this classic rock staple from Tom Petty was yet another song about pining for the return to that special someone, Petty himself actually described it as an...
Not Your Father’s Laundromat Buildout
When it comes to building a new laundromat these days, it’s a whole different ballgame that it was 35, 25 or even 15 years ago. I can remember when all I needed was a clean, hand-drawn, to-scale plan with an architect’s stamp – and I could get a building permit within...
Digital Marketing
Rethink Laundry Marketing
Six Creative Strategies to Help Boost Your Business Without Breaking the Bank I love it when the brands I regularly interact with surprise me with deals on products from other businesses. It’s like a hidden treasure chest of options I never thought I’d explore. Just...
Get Ahead of the Game
Start Your Holiday Marketing Campaigns Early I remember the feeling vividly: the first day of school after a long summer break. The excitement of new school supplies, seeing friends again, and the anticipation of a fresh start. But there was always that moment when I...
Home Sweet Home
How to Make Your Laundromat Feel Like Home to Your Customers… No Matter Where Home May Be Last summer, I decided to jet off to the Mediterranean. I thought it’d be cool to pick up a little bit of every language before I went. Trust me, my Italian was more spaghetti...