Columns

The Laundry Doctor

Kaizen: Get Better at Getting Better

Improve Productivity by Embracing This Japanese PhilosophyYears ago, my good friend and fellow store owner Paul Pettefer and I began work on an employee manual. We wanted to create the best possible set of processes and procedures for our businesses and staff...

Pound Foolish

Here Are a Couple of Unique Pricing Models to Consider That May Help You Present and Market Your Wash-Dry-Fold Business I’m always looking for different ways to market and develop a wash-dry-fold service. So, this month, I’d like to discuss a couple of ideas that...

Touching Moments

Cut Costs by Limiting the Number of Times Employees Handle Each Wash-Dry-Fold Order Do you mind if we get a little touchy-feely this month? Over the last six months or so, I’ve had numerous conversations with some of my colleagues from all across the country as to...

Wash With Wally

The Business Mind

Tell Your Story

How to Grow Your Laundry Business Through the Art of Storytelling “Great stories happen to those who can tell them.” – Ira Glass, American radio personality There are many strategies that you can use to attract new customers. But have you ever thought of...

Pulling the ‘Trigger’

Seven Psychological Triggers Sure to Boost Your Customer Acquisition MarketingWould you like to know how to attract more customers by understanding what piques their interest in your laundry business?For several years, I have written that the key to successfully...

Creating a Buzz

Here's a Look at the Advantages of Word of Mouth Advertising – And How Your Laundry Business Can Best Leverage ThemWay back, long before social media, the internet, television, radio, printing or even "business” itself (at least as we are familiar with it these days),...